Inspired by the original ‘Dandy’ Beau Brummell, who is credited with introducing and establishing as fashion the modern man’s suit, worn with a tie. He claimed he took five hours to dress, and recommended that boots be polished with champagne. His style of dress is often referred to as dandyism. Gallant & Beau is inspired by his vintage style and aims to bring a similarly refined look to the modern man. Found, appropriately enough, on the Touch of Modern web site.